Greetings, automotive enthusiasts and fellow drivers! After decades immersed in the vibrant Indian auto sector, witnessing countless innovations, I can confidently say that some launches truly stand out. Today, we’re talking about one such game-changer: the All-New Maruti Suzuki VICTORIS. This isn’t just another SUV; it’s a testament to Maruti Suzuki’s deep understanding of the evolving Indian consumer, embodying a philosophy of having, quite literally, ‘Got It All’.
Maruti Suzuki India Limited (MSIL) has once again set a new benchmark, redefining what an SUV in India can offer. The VICTORIS seamlessly blends hyper-connected technology, all-round safety, futuristic design, and exhilarating performance. It’s crafted for the new-age Indian – someone who is well-travelled, hyper-connected, socially aware, technologically progressive, and environmentally responsible.
As Mr. Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India Limited, aptly put it, “VICTORIS is a Latin word that means ‘victory’. We are confident the VICTORIS with its high technology, sleek design, intelligent and connected features, 5-star level safety and multiple environment friendly powertrains will win hearts in India.” It’s clear they mean business, aiming to strengthen their SUV portfolio and overall market share significantly.
Mr. Partho Banerjee, Senior Executive Officer, Marketing & Sales, further elaborated on this vision: “The All-New VICTORIS is our answer to that shift – a progressive blend of tech, design and versatility. It is engineered with true SUV DNA and sets a new benchmark for what today’s automobiles can feel like. With the VICTORIS, we’re not just launching another SUV, we’re celebrating a new dimension to driving – one that’s ‘Got It All’.”
This isn’t just marketing speak; it’s a promise. The VICTORIS is now available for booking with an initial payment of ₹ 11 000. You can secure yours either by visiting the official Maruti Suzuki ARENA website or by stepping into your nearest Maruti Suzuki ARENA showroom.
What Makes the VICTORIS Truly ‘Got It All’?
Let’s dive deep into the core pillars that make the VICTORIS a standout offering, carefully curated for the discerning Indian driver.
Intelligent Technology: Your Command Centre on Wheels
For the digital native, the VICTORIS acts as a seamless extension of their ‘Always Online, Always On The Move’ lifestyle. Maruti Suzuki has packed this SUV with cutting-edge digital integration, transforming the cabin into a sophisticated, connected, and immersive experience.
- Digital Instrument Cluster: A brand new 26.03cm (10.25”) fully digital instrument cluster offers multiple display modes, keeping you informed in style.
- SmartPlay Pro X Infotainment: The vibrant 25.65cm (10.1”) touchscreen SmartPlay Pro X infotainment system is a hub of connectivity. It features wireless Apple CarPlay® and Android Auto™, an integrated app store with 35+ apps, built-in Alexa Auto Voice AI, and convenient Over-The-Air (OTA) updates.
- ‘Theatre on Wheels’ Premium Sound: Prepare for an auditory feast with the segment-first 8-speaker Premium Sound Experience – Infinity by Harman integrated with Dolby Atmos 5.1 Surround Sound. This setup, complete with 4 speakers, 2 tweeters, a centre speaker, sub-woofer, and an 8-channel in-built amplifier, truly creates a theatre-like ambiance.
- 64-Colour Ambient Lighting: Personalise your cabin’s mood with a segment-first 64-colour customisable backlit ambient lighting system, allowing you to match the vibe to any journey or mood.
- Next-Gen Suzuki Connect: Stay connected and in control with over 60+ connected features, including E-Call for emergencies, maintenance notifications, parking brake status, and Suzuki Navigation with a ‘Send Trip To Car’ feature.
- Integrated Climate Control: The sleek centre console integrates the Climate Control AC display into the SmartPlay Pro X infotainment touchscreen for a modern, uncluttered look.
- Air Purification: A PM2.5 filter with AQI display and auto purify mode ensures the air you breathe inside the cabin is clean and healthy, a thoughtful feature for Indian urban environments.
“In my experience, Maruti Suzuki has consistently focused on value. With the VICTORIS, they’ve pushed that boundary, integrating premium technology features often reserved for higher segments, making advanced connectivity and entertainment accessible to the Indian family. It’s a genuine step towards a ‘smart car’ future for the masses.”
Indulgent Comfort & Convenience: Travel in Unparalleled Luxury
The VICTORIS redefines comfort, blending intuitive design, convenience, and personalisation to cater to today’s dynamic youth.
- Smart Powered Tailgate: Experience effortless loading with the Hands-free Smart Powered Tailgate, featuring Gesture Control. It offers multiple activation modes (kick gesture, key FOB, dashboard, exterior switch) and is optimised for safety with anti-pinch technology.
- Powered Driver’s Seat: An 8-way powered driver’s seat ensures you find your perfect driving position with ease.
- Ventilated Front Seats: Combat India’s varied climate with ventilated front seats, providing uncompromised comfort for front seat occupants on long drives.
- Smart Charging: A wireless smartphone charger with an active cooling fan and multiple USB Type C fast charging ports keeps all your devices powered up.
All-Round Safety: Peace of Mind on Every Journey
Engineered for superior safety, the VICTORIS integrates a comprehensive suite of modern active and passive safety technologies, demonstrating Maruti Suzuki’s unwavering commitment to its passengers.
- Level 2 ADAS: An Advanced Level 2 ADAS (Advanced Driver-Assistance Systems) offers 10+ intelligent driver-assist features for enhanced on-road awareness. This includes:
- Automatic Emergency Brake
- Adaptive Cruise Control with Curve Speed Reduction
- Lane Keep Assist
- High Beam Assist
- Rear Cross-Traffic Alert
- Blind Spot Monitor with Lane Change Alert, and more.
- 6 Airbags Standard: Six airbags are available as standard across all variants, providing comprehensive protection.
- 360-View Camera: A high-definition 360-degree view camera with an impressive 11 views provides unparalleled situational awareness, especially in tight parking spots.
- Enhanced Braking & Stability: All-Wheel Disc Brakes, Tyre Pressure Monitoring System (TPMS), Auto 360 view camera activation with front parking sensors, rear parking sensors, and an electronic parking brake (available in 6AT models only) with brake hold, all contribute to a confident driving experience.
- ARENA Safety Shield: Underscoring MSIL’s commitment, the VICTORIS comes equipped with the ARENA Safety Shield, which includes:
- Electronic Stability Program (ESP® – a registered trademark of Mercedes-Benz Group AG)
- Anti-lock Braking System (ABS) with Electronic Brakeforce Distribution (EBD)
- Hill Hold Control
- Reverse Parking Sensors
- 3-Point seat belts for all occupants with seat belt reminders.
- Warranty: For added peace of mind, the VICTORIS comes with a 3 years or 1,00,000 km warranty, whichever comes earlier.
Futuristic & Sleek Design: A Statement on Wheels
The VICTORIS is crafted for the young and dynamic, reflecting their enterprising spirit with a futuristic design that’s confidently original.
- Striking Profile: A chiselled and sharp profile combined with a distinctive wraparound design gives the VICTORIS a striking, performance-inspired character.
- Signature Lighting: Progressive LED Projector Headlamps with LED DRLs complement the modern front-end styling, while the rear features seamlessly flowing Connected LED Tail Lamps, reinforcing its athletic stance.
- Opulent Interiors: A contemporary 3-layer dashboard, enhanced by its wide and spacious layout, showcases a modern and opulent design.
- Dual-Tone Cabin: Black and ivory dual-tone interiors with a soft-touch instrument panel, textured seat upholstery, and elegant piano black accents create a premium in-cabin experience.
- Aero Cut Alloys: Stylish aero cut alloy wheels lend a sophisticated edge to the VICTORIS’s sleek look.
- Panoramic Sunroof: A panoramic sunroof with a large opening area and double slide mechanism enhances the sense of airiness within the spacious cabin.
Versatile Powertrains: Empowering You on Every Path You Choose
Celebrating the unique needs of the new-age customer, the All-New VICTORIS is a multi-product offering with a wide range of powertrain and transmission choices, offering compelling power, efficiency, and versatility.
- Segment-First S-CNG: The VICTORIS S-CNG features a factory-fitted setup with a segment-first underbody fuel tank design, ensuring uncompromised boot space. Its high-tech dual-interdependent ECUs guarantee seamless performance and incredible fuel-efficiency.
- Strong Hybrid with EV Mode: For those seeking cutting-edge efficiency and performance, the 1.5L Strong Hybrid powertrain with EV mode delivers agile performance paired with an e-CVT transmission. Multiple drive modes (Eco, Power, and Normal) promise a swift, smooth, and enhanced driving experience.
- ALLGRIP Select (4×4): The ALLGRIP Select 4×4 system, paired with a 6-speed automatic transmission and paddle shifters, empowers confident performance across challenging terrains. It’s equipped with a Multi-Terrain Mode Selector (Auto, Snow, Sport, and Lock drive modes) and Hill Descent Control for adventurous getaways.
The VICTORIS is available in 10 captivating colour options, including 3 dual-tone and 7 monotone choices. It also introduces two exciting new colours: Mystic Green and Eternal Blue.
Personalise Your VICTORIS: The Raffiné Package & More
Maruti Suzuki understands that your vehicle is an extension of your personality. The All-New VICTORIS is available with a choice of tailor-made accessories, allowing you to personalise your SUV to perfectly reflect your tastes.
The standout offering is the Raffiné Package, available across ARENA showrooms. This package builds on the contemporary flair of the VICTORIS with:
- Stylish and tasteful dark chrome accessories garnishing the front grille, body side moulding, door visors, back door garnish, and wheel arch garnish.
- Magma grey and copper garnish adorned on the front, side, and rear skid plates.
- An interior styling kit featuring an elegance dawn wood finish, dual silver liner finish seat covers, designer floor mats, and illuminated sill guards.
Explore the full range of genuine accessories for the All-New VICTORIS with one-click convenience on the Maruti Suzuki Genuine Accessories website.
Ready to Experience the ‘Got It All’ SUV?
The Maruti Suzuki VICTORIS is more than just an SUV; it’s a statement. With its blend of advanced technology, uncompromising safety, luxurious comfort, dynamic design, and versatile powertrains, it truly has ‘Got It All’. Don’t just read about it; experience the future of driving.
Ready to discover how the All-New VICTORIS fits into your life? Connect with us today!
Frequently Asked Questions (FAQ) about the Maruti Suzuki VICTORIS
What does ‘Got It All’ signify for the Maruti Suzuki VICTORIS?
The ‘Got It All’ philosophy for the VICTORIS represents its comprehensive approach to meeting the modern Indian customer’s demands. It signifies a vehicle packed with hyper-connected technology, superior safety features (including Level 2 ADAS), indulgent comfort, futuristic design, and a range of versatile, eco-friendly powertrain options, ensuring there’s something for everyone.
What are the key technology highlights inside the VICTORIS?
The VICTORIS boasts several cutting-edge tech features: a 25.65cm (10.1”) SmartPlay Pro X infotainment system with wireless Apple CarPlay® and Android Auto™ and Alexa Auto Voice AI, a 26.03cm (10.25”) fully digital instrument cluster, a segment-first 8-speaker Premium Sound Experience by Infinity (Harman) with Dolby Atmos 5.1 Surround Sound for a ‘Theatre on Wheels’ effect, 64-colour ambient lighting, and Next-Gen Suzuki Connect with over 60+ features.
How does the VICTORIS ensure the safety of its occupants?
Safety is paramount in the VICTORIS. It features an Advanced Level 2 ADAS system with 10+ intelligent driver-assist functions like Automatic Emergency Brake and Adaptive Cruise Control. All variants come standard with 6 airbags, a high-definition 360-degree view camera, All-Wheel Disc Brakes, TPMS, and the comprehensive ARENA Safety Shield, which includes ESP®, ABS with EBD, and Hill Hold Control.
What are the different powertrain options available for the All-New VICTORIS?
The VICTORIS offers diverse powertrain choices to suit various needs:
- An eco-friendly S-CNG variant with a segment-first underbody fuel tank design, ensuring uncompromised boot space.
- A 1.5L Strong Hybrid powertrain with EV mode, paired with an e-CVT transmission and multiple drive modes for efficiency and performance.
- An ALLGRIP Select (4×4) system with a 6-speed automatic transmission, paddle shifters, and a Multi-Terrain Mode Selector for confident adventures.
Can I personalise my Maruti Suzuki VICTORIS?
Absolutely! Maruti Suzuki offers an exclusive Accessory Collection for the VICTORIS, including the sophisticated Raffiné Package. This package allows customers to enhance both the exterior and interior with stylish dark chrome accents, magma grey and copper garnishes, an elegance dawn wood finish interior styling kit, and premium seat covers, among other bespoke items.
What is the booking amount for the All-New VICTORIS?
Customers interested in booking the All-New Maruti Suzuki VICTORIS can do so with an initial payment of ₹ 11,000. Bookings can be made online via the Maruti Suzuki ARENA website or by visiting any authorised Maruti Suzuki ARENA showroom.
